INCREASE YOUR SALES with eMarketing SOLUTIONS

TRAINER: DCM Learning
DATE: Tuesday July 31st  2018
TIME: 9am – 4.30pm
VENUE: The Mill Enterprise

, New Road Link, Greenhills, Drogheda, Co. Louth
COST: Non-Members €120/Members €96
PARKING: FREE Car Parking On Site

SUITABLE FOR
This program is suitable for all industries and mainly suited towards four types of people, business owners, employees or marketing professionals, marketing agency’s or students.
If you’re a business owner, this program is a great way to learn how to structure and implement a winning digital marketing campaign to suit your business needs. It’s also a great way to train members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an employee or marketing professional, this program will certainly make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
If you’re an agency, this program is a way to show that you are a traffic funnel specialist, which could help you attract and retain better, higher-paying clients.
If you’re a student, this program can set you apart from other graduates who merely have a
business or marketing degree, but specialized skills that employers today are desperately seeking.

COURSE OVERVIEW
• 86% of consumers use the Internet to find a local business
• 72% of consumers prefer to find information on local merchants via search
• 29% of consumers search for local businesses at least every week
Would you like to:
• Generate new leads or clients?
• Increase the conversion rates of your current leads?
• Nurture your existing clients to increase the amount they spend and/or transactions with you?
If YES then this training is for you. You will be shown a PROVEN and tested super successful sales and marketing method that will attract qualified leads; increase your impact and ignite your revenue.
This step-by-step blueprint will END the feast and famine rollercoaster so you can create a successful business, and turn complete strangers into raving fans and loyal customers who are ready to pay top euro for your products and services.
The program is a full day digital marketing workshop that’s divided into steps. Its purpose is to make it simple for business owners and marketers to understand the critical components that go into a modern day digital marketing plan and to implement highly effective results for your business.

LEARNING OUTCOMES
By the end of the course each learner will have:
• Core Marketing Funnel Design Concepts
• Identify The Perfect Audience For Your Business – Know What Your Business Goals Are & Who Your Ideal Customer Is
• Crafting A Magnetic Marketing Message & Offer for Your Target Market
• Designing Your Ideal Marketing Funnel
o Understanding Cold, Warm, and Hot Traffic
o Building Entry Point Offers
o Your Core Offering
• Launching & Scaling Your System Using Google Adwords – Learn how to set up your own high converting ad campaign, raising awareness of your products/services to your ideal target market
• The Return Path: Using E-Mail To Keep In Touch & Sell More – Learn how to optimise and scale up your campaigns by retargeting, segmenting website visitors by activity, to supercharger your sales and maximise your marketing effort. How to use email marketing campaigns to generate more sales from your prospects and to stay in contact with your clients.
• Putting It All Together

COURSE CONTENT
Section One: This module will teach you the foundations of how to think about website traffic and where it fits into YOUR business. We’ll establish goals and a “language” so that we’re on the same page throughout the workshop. You’ll craft your ideal customer profile for your business, the absolutely critical component of any successful marketing campaign.

Section Two: is where you will be introduced to traffic temperature and understanding exactly where your ideal customer is in your overall customer journey. We will start creating the assets you’ll need for your ad campaign; including how to craft the ideal marketing message and offer(s) for your target market. You’ll use our ad copy templates for cold, warm, and hot ads, to build out messages specific to your ideal customer profiles journey. You’ll also learn how to build content assets you’ll need to send traffic to.

Section Three: is where a guided process is used to get you to set up your own ad campaign. The focus will be on developing “The front door” of your campaign & business offering. This is where you will begin the process of raising awareness for your products and services with your ideal target market. You’ll be shown how to select the right campaign structure based off of your business’ current needs and execute on step-by-step instructions for building a high converting ad campaign. Then learn how to generate a structure to bring your prospects through the journey, helping them to buy your product and/or service offerings, with the goal of boosting your sales and profits.

Section 4: You will be shown how to optimise and scale up your campaigns, how to get started with retargeting, segment website visitors by activity, and an approach to retargeting to super charge your conversion rate and maximise your marketing efforts. Finally you will understand how to use e-mail marketing to generate more sales from your prospects, and to stay in contact with current and past clients so they will come back over and over to buy from you.

CERTIFICATION
Certified Marketing Funnel Architecture Specialist

TRAINER PROFILE
Rebecca Mahon is the founder of Savvy Business Gals, and has spent the last 15+ years solving problems and fixing businesses. She has significantly increased the bottom lines of her clients across a broad range of industries. Rebecca has dealt with virtually every type of business. She has studied, and solved, almost every type of business question, challenge and opportunity. Rebecca has demonstrated the critical ability to stimulate true breakthrough thinking and execution throughout large and small organizations. She is skilled in the areas of revenue model generation, business model generation, strategic restructuring as well as marketing makeovers of every kind. Working with Rebecca’s principles can be the difference between mediocrity and a business that generates millions in additional revenue.
She teaches businesses that there may be dozens of more effective and more profitable strategies, and options, available to them. Rebecca shows her clients how to take different success concepts from different industries and adopt them to their specific business.

HOW TO REGISTER FOR THIS EVENT
To register for this Event email M1skillnet@droghedachamber.com and we can invoice you and you may pay by card or eft alternatively go to this link on Eventbrite

https://www.eventbrite.ie/e/savvy-girls-increase-your-sales-with-emarketing-solutions-tickets-47176746920

WHAT YOU NEED TO PREPARE FOR THIS COURSE
Workbooks will be provided for use on the day, however participants of this course MUST have their own Google Adwords account already opened. This is important as you will be taken through the process of creating a campaign and you will need to have a Google Adwords account in order to do that. You will receive information on how to do this on enrolling onto the course.

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