INCREASE YOUR SALES with eMarketing SOLUTIONS

TRAINER: DCM Learning
DATE: Tuesday July 31st  2018
TIME: 9am – 4.30pm
VENUE: The Mill Enterprise

, New Road Link, Greenhills, Drogheda, Co. Louth
COST: Non-Members €120/Members €96
PARKING: FREE Car Parking On Site

SUITABLE FOR
This program is suitable for all industries and mainly suited towards four types of people, business owners, employees or marketing professionals, marketing agency’s or students.
If you’re a business owner, this program is a great way to learn how to structure and implement a winning digital marketing campaign to suit your business needs. It’s also a great way to train members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an employee or marketing professional, this program will certainly make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
If you’re an agency, this program is a way to show that you are a traffic funnel specialist, which could help you attract and retain better, higher-paying clients.
If you’re a student, this program can set you apart from other graduates who merely have a
business or marketing degree, but specialized skills that employers today are desperately seeking.

COURSE OVERVIEW
• 86% of consumers use the Internet to find a local business
• 72% of consumers prefer to find information on local merchants via search
• 29% of consumers search for local businesses at least every week
Would you like to:
• Generate new leads or clients?
• Increase the conversion rates of your current leads?
• Nurture your existing clients to increase the amount they spend and/or transactions with you?
If YES then this training is for you. You will be shown a PROVEN and tested super successful sales and marketing method that will attract qualified leads; increase your impact and ignite your revenue.
This step-by-step blueprint will END the feast and famine rollercoaster so you can create a successful business, and turn complete strangers into raving fans and loyal customers who are ready to pay top euro for your products and services.
The program is a full day digital marketing workshop that’s divided into steps. Its purpose is to make it simple for business owners and marketers to understand the critical components that go into a modern day digital marketing plan and to implement highly effective results for your business.

LEARNING OUTCOMES
By the end of the course each learner will have:
• Core Marketing Funnel Design Concepts
• Identify The Perfect Audience For Your Business – Know What Your Business Goals Are & Who Your Ideal Customer Is
• Crafting A Magnetic Marketing Message & Offer for Your Target Market
• Designing Your Ideal Marketing Funnel
o Understanding Cold, Warm, and Hot Traffic
o Building Entry Point Offers
o Your Core Offering
• Launching & Scaling Your System Using Google Adwords – Learn how to set up your own high converting ad campaign, raising awareness of your products/services to your ideal target market
• The Return Path: Using E-Mail To Keep In Touch & Sell More – Learn how to optimise and scale up your campaigns by retargeting, segmenting website visitors by activity, to supercharger your sales and maximise your marketing effort. How to use email marketing campaigns to generate more sales from your prospects and to stay in contact with your clients.
• Putting It All Together

COURSE CONTENT
Section One: This module will teach you the foundations of how to think about website traffic and where it fits into YOUR business. We’ll establish goals and a “language” so that we’re on the same page throughout the workshop. You’ll craft your ideal customer profile for your business, the absolutely critical component of any successful marketing campaign.

Section Two: is where you will be introduced to traffic temperature and understanding exactly where your ideal customer is in your overall customer journey. We will start creating the assets you’ll need for your ad campaign; including how to craft the ideal marketing message and offer(s) for your target market. You’ll use our ad copy templates for cold, warm, and hot ads, to build out messages specific to your ideal customer profiles journey. You’ll also learn how to build content assets you’ll need to send traffic to.

Section Three: is where a guided process is used to get you to set up your own ad campaign. The focus will be on developing “The front door” of your campaign & business offering. This is where you will begin the process of raising awareness for your products and services with your ideal target market. You’ll be shown how to select the right campaign structure based off of your business’ current needs and execute on step-by-step instructions for building a high converting ad campaign. Then learn how to generate a structure to bring your prospects through the journey, helping them to buy your product and/or service offerings, with the goal of boosting your sales and profits.

Section 4: You will be shown how to optimise and scale up your campaigns, how to get started with retargeting, segment website visitors by activity, and an approach to retargeting to super charge your conversion rate and maximise your marketing efforts. Finally you will understand how to use e-mail marketing to generate more sales from your prospects, and to stay in contact with current and past clients so they will come back over and over to buy from you.

CERTIFICATION
Certified Marketing Funnel Architecture Specialist

TRAINER PROFILE
Rebecca Mahon is the founder of Savvy Business Gals, and has spent the last 15+ years solving problems and fixing businesses. She has significantly increased the bottom lines of her clients across a broad range of industries. Rebecca has dealt with virtually every type of business. She has studied, and solved, almost every type of business question, challenge and opportunity. Rebecca has demonstrated the critical ability to stimulate true breakthrough thinking and execution throughout large and small organizations. She is skilled in the areas of revenue model generation, business model generation, strategic restructuring as well as marketing makeovers of every kind. Working with Rebecca’s principles can be the difference between mediocrity and a business that generates millions in additional revenue.
She teaches businesses that there may be dozens of more effective and more profitable strategies, and options, available to them. Rebecca shows her clients how to take different success concepts from different industries and adopt them to their specific business.

HOW TO REGISTER FOR THIS EVENT
To register for this Event email M1skillnet@droghedachamber.com and we can invoice you and you may pay by card or eft alternatively go to this link on Eventbrite

https://www.eventbrite.ie/e/savvy-girls-increase-your-sales-with-emarketing-solutions-tickets-47176746920

WHAT YOU NEED TO PREPARE FOR THIS COURSE
Workbooks will be provided for use on the day, however participants of this course MUST have their own Google Adwords account already opened. This is important as you will be taken through the process of creating a campaign and you will need to have a Google Adwords account in order to do that. You will receive information on how to do this on enrolling onto the course.

Source: Drogheda Life

On Friday, 29 June 2018, Minister for Business, Enterprise, and Innovation Heather Humphries was accompanied on her visit to Drogheda by Minister of State for Training, Skills, Innovation, Research and Development, John Halligan TD and Minister of State for Trade, Employment, Business, EU Digital Single Market and Data Protection, Pat Breen TD all of whom took the opportunity to chat with representatives of the various start-up companies based at the Mill.

Minister Humphreys seemed particularly taken by a Digipool a smart pool table developed by local games company Nebula Innovations who are based at the Mill. “There’s nothing like this in the Dáil Bar” she quipped.

It wasn’t all fun and games though, their discussions focused on regional investment, such as the €60m Regional Enterprise Development Fund, which backs initiatives that are led from the regions, and how businesses are responding to and preparing for Brexit.

“The Government is focused on ensuring that the business sector is prepared and resilient to face the challenges of Brexit and that we sustain the important progress made in developing the island economy”, Minister Breen said.

“In addition, the DTI Fund will ensure that Ireland continues to be a digital hotspot and that we stay at the forefront in exciting new areas such as Artificial Intelligence, advanced manufacturing and the bio-economy”, he added.

Turning to the new report by her Department on Project Ireland 2040, Project 2040: Investing in Business, Enterprise and Innovation 2018 – 2027 Minister Humphreys concluded:

“Project Ireland 2040 recognises that economic and social progress go hand in hand and are the engines that drive our economy. Through my Department’s investments outlined today, businesses and communities, wherever they may be, now have the platform to build on their own unique strengths and be part of a dynamic and exciting modern Ireland.”

“Our greatest need is local jobs” – Drogheda City status Group

The Drogheda City Status Group were less than impressed however. Their spokesman, Peter Monahan, said that whilst the group was pleased to see the investment forum happening in Drogheda, the emerging city’s greatest need was local jobs.

“Too many people in our community have long commutes to work or study in the Dublin area” he said, adding “it is incomprehensible that what is already Ireland’s largest town currently has no IDA designated site for inward investment as Drogheda rapidly evolves into a city.”

“Following considerable lobbying by business and community groups in the area, Drogheda which was omitted from the initial National Planning Framework was designated a development centre in ‘Ireland 2040’,” said Peter.

“Despite having over 80,000 people in the outer catchment and excellent infrastructure that includes the local port; the M1 motorway and high frequency rail links to Dublin and Belfast as well as being less than 30 minutes to Dublin Airport, Drogheda has not been a priority for job creation since Martin Cullen’s ill-fated National Spatial Strategy was introduced over a decade ago.

“We earnestly hope that this forum will focus on Drogheda’s urgent and growing need to create jobs locally. We want substance, not spin, and Government need to declare Drogheda as the obvious capital of the North East – an issue by-passed by the ‘Ireland 2040’ Plan,” said Peter.

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TRAINER: DCM Learning
DATE: Monday July 30th 2018
TIME: 9am – 4.30pm
VENUE: The Mill Enterprise, New Road Link, Greenhills, Drogheda, Co. Louth
COST: Non-Members €120/Members €96
PARKING: FREE Car Parking On Site
Overview
SUITABLE FOR
Anyone with a basic knowledge of Excel who has a laptop available to bring to the training course

COURSE OVERVIEW
This course is designed for learners who have used Excel before and want to expand their knowledge, improving

formatting, organising data, highlighting key information and creating formulas/links between sheets. The course will introduce new concepts for sorting data, and building conditional formulae. If you think you know Excel, this course will show you what you’ve been missing. Learners will leave feeling a new confidence in their Excel expertise and ready to take on new challenges with data. During the training session, each learner will work through exercises and practice using the various Excel features covered during the course.

LEARNING OUTCOMES
By the end of the session you will be able to:
• Quickly summarise multiple sheets of data into one
• Turn long lists and reports into easy to read tables
• Formulas to check whether cells pass or fail your rules
• Create links between cells so that they all update automatically
• Highlight targets, trends, duplicates and errors with Conditional Formatting
• Formatting and layout consistency by saving as a Template

Full Listing of Training Options | M1 Skillnet 72
COURSE CONTENT:
TOPIC 1: WORKING WITH LARGE SHEETS
• Hiding Rows and Columns
• Worksheet Panes
• Grouping and Ungrouping
• Naming Ranges

TOPIC 2: WORKING WITH DATA LISTS
• Sorting Lists
• Forms in Excel
• Filtering Lists
• Custom Filters
• Setting up lists
TOPIC 3: REPORTING
• Summary Reports – Sub Totaling Data
• Multiple Subtotals & Removing Subtotal
• Summary Report Outlining

TOPIC 4: DATA ANALYSIS
• Analysing Data with Pivot Tables
• Creating & Modifying a Pivot Table
• Changing Pivot, Table Summary and Functions

TOPIC 5: PROBLEM SOLVING
• Goal Seek
• The Scenario Manager
• Scenario Summaries
• IF Functions and Nested Ifs

Overview
TRAINER PROFILE
Founded in Dublin, DCM Learning is fast becoming recognised as a leading training organisation. The organisation works closely with industry to define the skills and qualifications required to thrive. Our courses are taught by expert practitioners.

TO REGISTER FOR THIS EVENT
To register for this Event email M1skillnet@droghedachamber.com and we can invoice you and you may pay by card or eft alternatively go to this link on Eventbrite
https://www.eventbrite.ie/e/microsoft-excel-intermediate-course-tickets-47305813963

TRAINER: Elite Food Solutions
DATE: Tuesday July 24th 2018
TIME: 9.30am – 4.30pm
VENUE: The Mill Enterprise, New Road Link, Greenhills, Drogheda, Co. Louth
COST: Non-Members €150/Members €120
PARKING: FREE Car Parking On Site
Overview
SUITABLE FOR
Any staff members involved in a food or feed manufacturing operations, the group will gain valuable insights from throughout the multi-disciplinary team such as : purchasing, manufacturing, quality/technical function, operations, etc.
Attendees must have a basic understanding of HACCP or similar risk management procedures, crisis management and business continuity management principles and have effective procedures in place.

COURSE OVERVIEW
Remember the Shocking Horse Meat Scandal of 2013?
Are you confident that your Food Business is airtight and free from threat?
Food Fraud, Disgruntled Employees, Site Security, Background Checks, Suppliers are some of the considerations food companies need to take very seriously to ensure the quality of their product and the reputation of their business and their brand.

Since the publication of the PAS 96-Version 3 Standard, Food defence, bio-vigilance and bioterrorism have become a topic of debate and concern for many food/feed operators. PAS 96 (Defending Food and Drink), is the recognised publicly available standard which advises Operators how to construct and implement the necessary controls to assure its customers that their products are safe and secure.

PAS 96 focuses on the threats to a food/feed business from ideologically motivated groups, economically motivated fraud, criminals or individuals with a grudge who may wish to damage an organisation. PAS 96 provides broad guidelines via its 15 step process to operators which should help them assess and reduce the risk to their individual business and to mitigate the consequences of an attack. The risk is different for different businesses, operations and products. It is therefore implied that different risk assessments will result in different action plans proportionate to an individual situation.

The TACCP (Threat Assessment Critical Control Point) and VACCP (Vulnerability) study should be then integrated into the existing Food/Feed Safety management System via the prerequisite programme using the templates provided thus ensuring product safety and integrity.
sting of Training Options | M1 Skillnet 72
COURSE CONTENT
 Course Introduction
 PAS 220, ISO 22002:2009
 15th PRP, Bio-vigilance, Biodefence, Bioterrorism
 PAS 96:2014- Introduction and review
 Terms and Definitions
 HACCP versus TACCP versus VACCP outlining the key differences, etc
 Upstream/Midstream/Downstream Supply chain
 Case study example of malicious attack
 Group exercise focusing on different aspects of your business, e.g. purchasing step, manufacturing, storage, dispatch etc
 Threat Categorisation
 Threat Assessment Critical Control Point ‘TACCP’
 Vulnerability Assessment Critical Control Point, ‘VACCP’
 Contingency planning and recovery from attack

CERTIFICATION
Exam necessary to gain Accreditation

TRAINER PROFILE
 Anthony Gregory (BSc) is the Principal Director of Elite Food Solutions and has over 15 years food manufacturing experience including both high & low risk food environments.
 Degree in Food Science & Food Technology (Product Development).
 Recently completed the HACCP Fetac Level 6 & BRC Global Food Safety Standards course.
 Assisting the Department of Agriculture on queries relating to quality of global honeys
 Experience in NPD, auditing, quality (ISO & BRC),risk management & Food safety + HACCP training.
 Travelled to Australia, Canada, the US, Turkey, France and the UK to validate potential supplier’s procedures & practices through auditing and report writing.
 Currently working as a food mentor for The Local Enterprise Office (LEO) formerly The County Enterprise Board in both Co. Cavan and Co. Louth.
 Currently working as a food mentor for several Local Enterprise Offices (LEO’s) including Co.Louth & Co.Cavan.

TO REGISTER FOR THIS EVENT
To register for this Event email M1skillnet@droghedachamber.com and we can invoice you and you may pay by card or eft alternatively go to this link on Eventbritehttps://www.eventbrite.ie/e/taccp-tickets-47309296379

TRAINER: DCM Learning
DATE: July 23rd 2018
TIME: 9am – 4.30pm
VENUE: The Mill Enterprise, New Road Link, Greenhills, Drogheda, Co. Louth
COST: Non-Members €120/Members €96

SUITABLE FOR
Any person who is in a sales role who wants to learn how to close that sale simply and effectively .

COURSE OVERVIEW
This course covers the key steps in a robust sales process including – sales planning, identifying and qualifying opportunities, rapport building, the sales pitch, overcoming objections and advanced closing techniques to ensure the sales team are delivering a clear, consistent and compelling sales message. At the end of the course each learner will understand the sales process, the different kinds of customers and how to close each sale in using the best method.

LEARNING OUTCOMES
By the end of the course each learner will have:
• Understand the importance of thorough planning and preparation
• Take a best-practice approach to the sales process and develop a process that works
• Better identify opportunities and maximize them
• Understand different kinds of customers and how to handle them
• Use their influencing skills to control and guide meetings/calls with customers
• Have more confidence dealing with difficult situations and deadlock
• Have a personal action plan to apply learning back on the job

COURSE CONTENT
TOPIC 1: UNDERSTANDING SALES
• The importance of the sales function with your organisation
• What does a good sales person look like? Banishing stereo-types
• What criteria do our clients use to make a decision?
• What sets us apart from our competition?
TOPIC 2: SELLING SKILLS
• Key Account Management
• Rapport building – developing long term relationships
• Asking high-value questions
• Active listening skills
• Handling Objections – the most common objections and how to handle them
TOPIC 3: THE SALES PROCESS
• Sales Planning – generating and qualifying your leads
• Understanding your customer and adapting your sales pitch to suit
• Planning your sales calls and follow-ups
• Presenting your sale – getting your point across without the waffle;
• Knowing when and how to close the sale
• Collecting payment after the sale is made
• The after sales service – managing account expansion; up-selling & cross-selling
TOPIC 4: PERSONAL ACTION PLAN
• Recognising areas you need to work on and developing your personal action plan

Overview
TRAINER PROFILE
Founded in Dublin, DCM Learning is fast becoming recognised as a leading training organisation. The organisation works closely with industry to define the skills and qualifications required to thrive. Our courses are taught by expert practitioners.

TO REGISTER FOR THIS EVENT
To register for this Event email M1skillnet@droghedachamber.com and we can invoice you and you may pay by card or eft alternatively go to this link on Eventbrite
https://www.eventbrite.ie/e/effective-sales-training-tickets-47293278469

We are hosting another joint Refresh Boyne/ M1 Payments Corridor event in The Mill in June and are delighted to have Conor Nolan as a guest speaker on the night. Conor is  24 year-old psychology graduate from Termonfeckin, Co.Louth, with a background in start-ups.

Blockchain stands to revolutionise communication and transaction recordation, in his Refresh Boyne talk Conor is going to discuss how using blockchain technologies helps in building trust between strangers and enabling increased provenance, transparency and privacy, and will highlight other opportunities of blockchain for various industries.

– Web Summit Speaker

– Sunday Independent’s Top 30 Under 30

– Business Development Manager of Kontainers, an enterprise software company building bespoke platforms for the biggest brands in shipping and launching a new product soon that will democratize the software for every freight forwarder in the world.

By providing rates, schedules and booking in a one-stop online package, Kontainers is trying to do to shipping what Expedia and Skyscanner have done to flying and travel: cut out the existing middlemen and install its website in their place. “We’ve digitised the entire process,” says Charles Lee, the co-founder of Kontainers. “You come on to our site, you type in your pickup location and destination and it gives you a quote in seconds.”

– Partnerships Manager in Blocknubie, an emerging, open-source platform that acts as a bridge between off-chain organizations, start-ups and the blockchain ecosystem.

Blocknubie simplifies and automates the startup process. It builds a highly personalised and structured roadmap based on each unique blockchain concept, location, market data and timeframes. This roadmap will utilise advanced artificial intelligence to map a path to success.and allows entrepreneurs to simulate their ideas in a sandbox to rapidly validate and prototype their ideas.

Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

 

Refreshments kindly sponsored by Amphenol TCS.

Date: Wednesday, 27 June 2018

Time: 19:30 – 21:00

Venue: The Mill Enterprise Hub

Tickets: https://bit.ly/2lffnWB 

 

On Friday, 11th May, the Drogheda Young Innovators (DYI) Competition Final for secondary school students took place at Coca-Cola International Services offices in Southgate Shopping Centre. Twenty shortlisted projects from the original 44 applications, were reviewed in detail by the judges from Coca-Cola International Services, State Street, Fitz Scientific, The Mill Enterprise Hub, and Bricks4Kidz Louth. The overall winners were George O’Carroll and Hugo Collins, students at Drogheda Grammar School, who impressed judges with their social enterprise project, “Storyboard”.

The overall winners of the Drogheda Young Innovator Awards 2018, Hugo Collins (left) and George O’Carroll of Drogheda Grammar School, with their Business teacher Alma Carney. Photo: Andy Spearman.

Storyboards was created by George and Hugo as learning tools used to help people with autism deal with anxiety in everyday life.  They list out the exact steps that are taken when performing everyday tasks or going to new places e.g. going to the barbers. These are currently freely available in the Arc cinema, Southgate Barbers, Drogheda Leisure Park, and in a few other places in Drogheda.

Prizes were also awarded in each of the three categories (Science/Technology, Business, and Social Enterprise) for both individual and team entries. This is the fifth year of the awards which focus on all aspects of Innovation, and has become an integral part of the local school curriculum.

According to Breanndán Casey, BDM of The Mill Enterprise, “This competition has gone from strength to strength each year, and with 44 applications, it’s fair to say that Innovation is alive and well in Drogheda. We work with our partners State Street, Coca-Cola International Services, East Coast Bakehouse, Bricks4Kidz, and Fitz Scientific to visit all nine schools in the region to highlight the innovation that is currently occurring locally, and to ensure that students have an opportunity to flex their creative muscles”.

Alison Cowzer of East Coast Biscuits speaking at the finals of the Drogheda Young Innovator Awards. Photo: Andy Spearman.

Alison Cowzer of East Coat Bakehouse was one of the judges, and commented “I am extremely impressed by the innovation on display today across all three categories, and some of the applicants would not be out of place on Dragons’ Den. Based on the level of innovation displayed, Drogheda’s future is very bright”.  Alison also told the students to put aside the question of what they want to be in the future, and focus on what they enjoy doing and what they are good at – by doing so, they will truly excel in their future careers and entrepreneurial endeavours.

Organised by a voluntary group of local business people, teachers, and The Mill Enterprise Hub, the competition challenges Drogheda’s students to think about an innovating career in science, social enterprise, or business.

The 2018 winners who received their certificates and cash prizes included:

  • “Storyboard” – Overall winner of DYI 2018, Drogheda Grammar School (George O’Carroll, Hugo Collins)
Lisa Duffy and Karen Lynch from State Street with the Drogheda Young Innovators winners of 2018 George O’Carroll and Hugo Collins
  • “Makes Cents Prepaid Card” – Business Group Category, Sacred Heart
Luisa Woods, Leah Keogh and Eva Barnett of Sacred Heart School reeive an award from Geoff Fitzpatrick of Fitz Scientific for their project “Make Cents” at the finals of the Drogheda Young Innovator Awards. Photo: Andy Spearman.
  • “Handii”– Business Group Category, St Mary’s Diocesan School
Peter Toohey (left), Dotun Fatoki and Thomas Metcalfe of St. Mary’s Diocesan School receive the award in the Business Grioup category of the Drogheda Young Innovator Awards from Geoff Fitzpatrick of Fitz Scientific for their project on a contactless payments device called Handii. Photo: Andy Spearman.
  • “Ovea Soap” – Business Group Category, Our Lady’s College, Greenhills
Olivia Butler (left) and Victoria Fabijaniak from Our Lady’s College, Greenhills receive the award in the business category of the Drogheda Young Innovator Awards for their project Ovea Soap from Geoff Fitzpatrick of Fitz Scientific. Photo: Andy Spearman
  • “Get a girl through a day” – Social Enterprise Group Category, Our Lady’s College, Greenhills
Ciara Clarke and Anna Brodigan from Our Lady’s College, Greenhills with their project, “Get a Girl Through Her Day – Tompack” at the finals of the Drogheda Young Innovator Awards. Photo: Andy Spearman.
  • “Hele-Shaw Cell Experiment” – Science Individual Category, Our Lady’s College, Greenhills (Sorcha McGeown).
Sorcha McGeown from Our Lady’s College, Greenhills with her project “A Hele-Shaw Experiment” at the finals of the Drogheda Young Innovator Awards. Photo: Andy Spearman.

The TY students at Drogheda Grammar School will also receive a workshop from Bricks4Kidz, focusing on STEM using LEGO as a fun and practical way of learning.

“It was great to have the diverse range of ideas this year, and more importantly, to see how the students have worked on their ideas over the past three months”, said Anna Keller of Coca-Cola International Services, “We also had 80 students attend a Workshop at The Mill in April which gave students an opportunity to work on their projects and receive real feedback from students and judges”.

“We expect at least 1 in 10 of Drogheda’s students will be running their own business when they finish education” says Geoff Fitzpatrick of Fitz Scientific. He continued “The applicants have already displayed great initiative and innovation, and the DYI project gives them a fantastic opportunity to work on ideas and interact with like-minded students and entrepreneurs.”

Kelly Traynor Murphy (left) and Sarah Mannion of Ballymakenny College whose project SAFE was in the finals of the Drogheda Young Innovator Awards. Photo: Andy Spearman.
Annie Byrne (left) and Ailish Carroll from Scoil Uí Mhuire, Dunleer, pictured at the finals of the Drogheda Young Innovator Awards with their project AA Éadaí. Photo: Andy Spearman.
Reece Mullen, Adam Brady, Oran Kinch and Martin Finnegan from St. Mary’s Diocesan School with their project “Electrolock” at the finals of the Drogheda Young Innovator Awards Photo: Andy Spearman.
Dominyka Rimkute of Ballymakenny College at the finals of the Drogheda Young Innovator Awards with her project B&D Candles. Photo: Andy Spearman.
Temi Adeoti (left) and Harriette Flynn of Scared Heart School with their project “Spa-Licious” at the finals of the Drogheda Young Innovator Awards. Photo: Andy Spearman.
Conor Maguire (left) and Barry Johnson of Scoil Uí Mhuire, Dunleer with their project “Bits and Bobs” at the finals of the Drogheda Young Innovator Awards.
Robert Keogh (left) and Danila Kolesnik of St. Joseph’s CBS with their “Emergency Locator” project at the finals of the Drogheda Young Innovator Awards. Photo: Andy Spearman.
09 – Olivia Butler (left) and Victoria Fabijaniak from Our Lady’s College, Greenhills with their project Ovea Soap at the finals of the Drogheda Young Innovator Awards. Photo: Andy Spearman.
Luisa Woods, Leah Keogh and Eva Barnett of Sacred Heart School with their project “Make Cents” at the finals of the Drogheda Young Innovator Awards. Photo: Andy Spearman.
Hugo Collins (left) and George O’Carroll of Drogheda Grammar School whose project “Storyboard” won the top prize at the Drogheda Young Innovator Awards. Photo: Andy Spearman.
St. Mary’s Diocesan School boys (from left) Seb Lennon, Calum Agnew, Ryan Lannon, Sam Victory, Liam Murphy and James Ospanov at the finals of the Drogheda Young Innovator Awards with their project “Face Valu”. Photo: Andy Spearman.
Sean Savage, Scott Brady and Nathan Campbell of St. Mary’s Diocesan School at the finals of the Drogheda Young Innovator Awards with their project “Block chains in the Housing Market”. Photo: Andy Spearman.
Sacred Heart girls Rachel Callan, Shauna Murphy, Geena Gray and Eva Loftus with their project “Achieve” which is a multi-sports handbook, at the finals of the Drogheda Young Innovator Awards. Photo: Andy Spearman.

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What exactly is Artificial Intelligence(AI) and how can it be used in a financial services context?


The financial world stands on the edge of a technological revolution that will fundamentally alter the way people use financial services. The explosion of data in the financial sector has made it difficult (almost impossible) to analyse, without automated support to drive better, data-driven decisions and leveraging automations to fast and convenient service.

Refresh Boyne, and the M1 Payments Corridor are delighted to welcome Ken Cregan, Head of Financial Services Consulting, IBM Ireland, to discuss AI, and how it will change the way we interact with financial services companies (and other sectors) in the future.

The new EU regulation, PSD2, allows for banks to collaborate with third-party start-ups to better use their customers’ data. This has the potential to drive a flourish of AI developments in finance. Firms will work to enable access to their systems for account aggregators and direct-credit payment initiators and improve authentication for online payments.

Financial institutions are increasingly putting faith in AI to:

– Improve consumer personalisation and automate processes in real time.

– AI helps by analyzing larger volumes of security data and is also able to scale to the size of a company as it grows. This can aid in detecting fraudulent behaviour, suspicious transactions, and potential future attacks.

– Reducing duplicate expenses and human error

– Offering Data-Analytic driven Insights; with AI, you can process a huge volume of data which can be used to create reports that not only increase productivity and revenue, but also help with complex decision-making processes.

– Utilise Chatbots in Financial Services, decreasing costs and increasing data-driven analysis

Opportunities for Fintech Startups: AI technology is becoming increasingly accessible and affordable and is being used to help smaller startups as they can access the tools to compete with larger players within their industry.

The talk will be followed by Q&A session, and networking over pizza & beverage

Ken has over 20 years experience as a transformation consultant principally within Financial Services. Specific expertise in the area customer experience transformation. He has designed and lead some of the most innovative and challenging transformation programmes within the Retail Banking sector, and is currently working with a number leading banks, and non-banks, in applying AI to achieving business objectives.

Date: Wednesday, 16 May 2018

Time: 19:00 – 20:30

Admission: FREE

Book here: https://www.eventbrite.ie/e/future-of-artificial-intelligence-for-financial-services-tickets-45719963642 

Refreshments kindly sponsored by Amphenol TCS

Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

 

Drogheda Institute of Further Education (DIFE) and The Mill Enterprise Hub have teamed up to support two students who are passionate about developing a business idea. DIFE students have an opportunity to win three months free hotdesk at The Mill, and additional mentoring support, by completing a short application outlining their potential business.

According to Breanndán Casey, manager at The Mill, “This is a great opportunity for students to find out what it’s really like to be an entrepreneur and get a practical, hands-on taste of real life business in an inspiring entrepreneurial environment. The Mill currently has 30 companies employing circa 80 people. The winners will avail of a hotdesk, access to meeting rooms, high speed broadband, and support from The Mill Board”

Drogheda Institute of Further Education is the largest provider of PLC courses in the North East region. Their aim is to provide Further Education courses which are of the highest quality to school leavers, and adults returning to education.

Barbara Cooney, Deputy Principal of DIFE commented “We offer almost forty courses in a wide variety of disciplines, all of which are fully accredited by QQI and all relevant professional examining bodies.  Our diverse courses range across the following faculties: Art, Design & Technology, Business Humanities & IT, Sports, Leisure & Tourism, Community & Health Care, Applied Science. These courses can offer an ideal stepping stone to self-employment, and we’re delighted to work with The Mill on this initiative. The benefits to students include an ideal way to build their business network; develop their social skills, step out of their comfort zone, work on self-motivation commitment and reliability, and attend free networking events”.

The Mill will also put students in contact with their business partners, such as Louth Local Enterprise Office and Drogheda Chamber of Commerce.

Application Form – DIFE Hotdesk Competition

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Watch our latest video of the DYI workshop in The Mill on Wednesday, 11th April. Excellent projects, very inspiring! The best of luck to all candidates, final on 11 May in Coca-Cola (Southgate). pic.twitter.com/sYAC3gg5ag

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