Chaired by Bronagh Conlan of Coomara Irish Spirits, the seminar was led off by Reuven Diaz of Eastern Seaboard Restaurant with a presentation themed ‘Place’. He spoke about Ireland’s huge potential for food commerce. He stressed that we need to ‘create a place in which there is a space to tell stories – the real quality of a brand’.
He was followed by Bryan Lynch of Bryan Lynch Salads from Ardee. Bryan spoke about the artificial nature of the Celtic Tigers years & how he is now experiencing steady but real growth which he much prefers. He sees real positives in the economy right now.
Carina Mount Charles of Rock Farm Slane, then delivered her presentation on Branding for a sustainable world by telling us about her Rock Farm ecotourism project. She also used Slane Castle as an example of how to build a series of product & service sub brands.
After the break Olivia Duff, Owner Manager of Headford Arms Hotel in Kells really got the attendance enraptured with her story of ‘The Meath Food Trail’ & her vision for Food & hospitality Tourism in the Boyne Valley for which major plans are in place for 2014. She urged Oriel Food Group group to come on board – using Dermot Seabury’s excellent new Book ‘Ireland, A Culinary Journey in The North East’ as an example & a real starting point for collaboration for all in the Food, Hospitality & Tourism sectors in Louth & Meath. Her urging received spontaneous support & applause from all those present at this landmark seminar held at the Mill.