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Paul Hayes has extensive experience in technology communications and notably developed the messaging for early Irish tech success stories such as Havok and Demonware. An accomplished host of many technology events in Ireland and abroad, he has delivered innovative marketing strategies at international trade shows such as GDC and SxSW. He was also a founder of Games Ireland.

Paul is CEO and Founder of Beachhut PR, where he drives strategy for a wide variety of tech clients in multiple verticals and geographies. He is known as one of the best connectors in the Irish tech ecosystem and has mentored over 150 startups.

Originally from Thurles, Paul has lately developed a passion for cycling and does Paris-Nice to support local paralympian, Peter Ryan.

Talk outline:

Messaging for the company

What you are selling needs to speak to the needs of prospective clients or more importantly at this stage of the company, investors. How do you prick the ear of the right investor, at the right time, with the right message?

 

Sectoral segmentation messaging

Differentiating yourself in the sector is key, what is your niche, what can you define? Customers have specific requirements nowadays of what they expect from a platform, service, or product. You have to make the rules as to what your company expects at the very minimum from a sector and go beyond the customer’s expectations.

 

Story building

Behind the messaging of the the company, is the situation you found yourself in that was a pain point for many others and you strived to come up with the solution. Integrating this story with the aims and goals of the company and the overall messaging of the company personifies the brand and entices the sufferers of similar ailments to call on you.

 

Branding and language

Does your name make sense? What is your tagline? Who are your audience? What resonates with them in a world of casual instant communication, if you audience is corporate, your audience is not going to relate to gifs and twitter, they want to hear about how you can make their lives easier and the innovations you are bring to the sector.

 

Event marketing

What we find is the best platform for gathering like minded investors and clients are events. What can you showcase while showcasing yourself and becoming the spokesperson for your sector?

 

International PR

Taking your brand international involves research into the journalistic landscape of your target audience abroad.

 

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Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

Date: Wednesday, 28th September 2016

Time: 19:00 – 21:00

Admission: FREE

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You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

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Refresh-Boyne-Logo-300x196On Wednesday, 25th May 2016, Shane Breslin paid a visit to The Mill to give a talk on digital strategies. Shane Breslin is a digital consultant with over 15 years experience in online content, digital strategy, and marketing communications. As past-Deputy Editor and Editor of Joe.ie, he helped to build it into one of the largest lifestyle brands for Irish males, which currently has 3.1m unique users each month, 450,000 Facebook fans, and 220,000 Twitter followers. In the past few years, he has worked as a marketing and digital consultant for a range of clients, and also opened Blackbird Books, an independent bookshop in Navan in 2015.

He has shared a few tips on how to:

– choose the right advertising platform for YOUR business

– measure the cost effectiveness of your ad campaigns

– target the right customer, and much more!

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Refreshments kindly sponsored by Amphenol TCS.

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Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

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Refresh-Boyne-Logo-300x196 (1)Shane Breslin is a digital consultant with over 15 years experience in online content, digital strategy, and marketing communications. As past-Deputy Editor and Editor of Joe.ie, he helped to build it into one of the largest lifestyle brands for Irish males, which currently has 3.1m unique users each month, 450,000 Facebook fans, and 220,000 Twitter followers. In the past few years, he has worked as a marketing and digital consultant for a range of clients, and also opened Blackbird Books, an independent bookshop in Navan in 2015.

 

refresh boyneFor years every business has known they needed to invest in a web presence and social media, but many of them do so without a defined strategy? SMEs have concentrated on the figures (how many likes etc), when the most important things to focus on are: am I reaching my audience / Is my audience doing what I want them to do when I do reach them?

The talk will briefly focus on a number of issues (outlined below) and will provide an opportunity for group debate and input from other attendees.

  • Traditional Media on Life Support?

“The ways businesses and Governments have reached their audience for more than 100 years has changed, completely and forever, in less than a decade…”

  • What Platform are your customers using? Finding out where your customer is and focusing your energy there 

“Orwell’s 1984 is a reality – Facebook/Google are the Big Brothers. And we can hone our messages to zone in on specifics, for example, the twenty-something male in Louth who’s interested in learning guitar.”  

  • How to reach your customer at the right time – Social media, Search, Email.

“We can find people who have a problem that our business can fix. In real time.”

  • Digital Journey: Making the experience as smooth as possible for your customer.  

Think of your website as a ski slope. When your potential customer that you’ve worked so hard to attract there lands anywhere on that slope, you want them to find their way easily to the bottom. On many websites, in contrast, the destination you want your user to reach is often at the top of the next mountain!

  • Relationships – Translating one-time customers into repeat business.

“Three old maxims are true: 1. Word of mouth is powerful. 2. People buy from people. 3. It’s much easier to get another sale from an existing customer than it is to find a new one. And when it comes to online, all of these are possibly even more relevant than ever before.”

Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

Date: Wednesday, 25th May 2016

Time: 19:00 – 21:00

Admission: FREE

Eventbrite - Digital Strategies for Start-Ups

You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

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Refresh-Boyne-Logo-300x196 (1)On Wednesday, 20th April, the author of “Productivity for Dummies”, Ciara Conlon has visited The Mill to give a talk on Productivity.

She gave a few useful tips on how to get work done, how to increase productivity and reach your goals.

Ciara Conlon is “The Productivity Coach”, a consultant and speaker who specialises in the areas of personal productivity and leadership development. Ciara is the author of two books on productivity; “Chaos to Control”, a practical guide to getting things done and “Productivity for Dummies”. Coming from total chaos, Ciara has developed strategies to help her find time to work, write, rest and play, all before breakfast.

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She has also shared her favourite apps for effective teamwork:

 

 

and task management:

 

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Sean Downey Refresh Boyne

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On Monday, 21st March 2016, Brian Connolly, the producer of one of the leading podcast series in Ireland – An Irishman Abroad, gave an enjoyable talk as part of the Refresh Boyne series of events on how to start your own podcast.

He shared some tips on:

– Recording and editing a podcast

– Deciding on the length of a podcast

– Choosing the right voice-overs, music, recording environment and speech pace

– Getting the most out of listeners’ feedback

– Organizing a skype interview within a podcast,

and much more!

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Having started out his career in the area of broadcast imaging (branding through sound) and writing radio jingles, Brian is now a final year PhD student with research interests in the application of psychoacoustic phenomena concerning the non-linearities of the inner ear within contemporary music composition. Since starting his PhD in 2012 at Maynooth University, Brian has composed the music for Keith Barry’s The Dark Side tour, was subsequently credited as writing the effects music for Barry’s TV3 show Brain Hacker as well as having written and presented the RTÉ lyric fm documentary Why Music Can’t Stay Still. Brian teaches Acoustics and Psychoacoustics at undergraduate and postgraduate level at Maynooth University and in the past 18 months alone his groundbreaking research into the ear as an instrument has been widely showcased at high profile events in Ireland, England, Scotland, United States of America, Canada and Mexico.

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Refresh-Boyne-Logo-300x196avatars-000172917004-o1ixmr-t500x500Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region, and we are delighted to welcome Brian Connolly, the producer of one of the leading podcast series in Ireland – An Irishman Abroad, to The Mill.

http://anirishmanabroad.podbean.com/ 

Since its inception in 2013 An Irishman Abroad has become one of the biggest independent podcasts in Ireland  which the Telegraph stated ‘could turn out to be one of the biggest podcast hits since Ricky Gervais picked up a laptop.’ In 2013 An Irishman Abroad was announced the Best New Audio podcast on iTunes and has made iTunes’ Best of.. lists for 2014 and 2015 as well as being listed in Podbean’s Top 10 podcasts in the Society and Culture category for 2014 and 2015.

Having started out his career in the area of broadcast imaging (branding through sound) and writing radio jingles, Brian is now a final year PhD student with research interests in the application of psychoacoustic phenomena concerning the non-linearities of the inner ear within contemporary music composition. Since starting his PhD in 2012 at Maynooth University, Brian has composed the music for Keith Barry’s The Dark Side tour, was subsequently credited as writing the effects music for Barry’s TV3 show Brain Hacker as well as having written and presented the RTÉ lyric fm documentary Why Music Can’t Stay Still. Brian teaches Acoustics and Psychoacoustics at undergraduate and postgraduate level at Maynooth University and in the past 18 months alone his groundbreaking research into the ear as an instrument has been widely showcased at high profile events in Ireland, England, Scotland, United States of America, Canada and Mexico.

Brian will talk about:

  • What podcasts actually are, and the different preconceptions about them;
  • The podcast industry and reasons why it is successful as an industry;
  • Social media promotion, do’s and don’ts, basic tips on how to start up a podcast and how to bring it to the audience;
  • Finding the right equipment;
  • Narrowing your topic and find your niche;
  • Recording, producing and editing your podcasts;
  • Getting started with creating your RSS podcast feed;

Date: Monday, 21st March 2016

Time: 19:30 – 21:00

You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

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Book your FREE ticket here: http://starting-a-podcast.eventbrite.ie

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A great Refresh Boyne talk took place in The Mill on Wednesday, 3rd February 2016.

Raomal Perera, Adjunct Professor & Advisory Board Member of the UCD Innovation Academy, and the founder of Lean Distruptor, talked about starting your business from scratch – the LEAN way!

We would like to thank Raomal for coming over to The Mill and sharing his thoughts on Lean Startups with us!

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Slides from the talk can be downloaded here

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Raomal Perera

Raomal Perera

Raomal Perera

Raomal Perera

 

Raomal Perera

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Raomal PereraDate: Wednesday, 3rd February 2016

Time: 19:00 – 20:30

Admission Freehttps://building-lean-startup.eventbrite.ie

Have you built a product that someone wants? Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback. The odds are not with you: As new research by Harvard Business School’s Shikhar Ghosh shows, 75% of all start-ups fail.

But recently an important countervailing force has emerged, one that can make the process of starting a company less risky. It’s a methodology called the “lean start-up,” and it favours experimentation over-elaborate planning, customer feedback over intuition and iterative design over traditional “big design up front” development. Although the methodology is just a few years old, its concepts—such as “minimum viable product” and “pivoting”—have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them.

The lean start-up movement hasn’t gone totally mainstream, however, and we have yet to feel its full impact. In many ways it is roughly where the big data movement was five years ago—consisting mainly of a buzzword that’s not yet widely understood, whose implications companies are just beginning to grasp. But as its practices spread, they’re turning the conventional wisdom about entrepreneurship on its head. New ventures of all kinds are attempting to improve their chances of success by following its principles of failing fast and continually learning. And despite the methodology’s name, in the long term some of its biggest payoffs may be gained by the large companies that embrace it.

In this talk, Raomal Perera will talk about the first steps in product development. he’ll introduce the terms, ‘Finding the Problem-Solution fit’ and ‘Product Market fit’. He’ll offer a brief overview of lean start-up techniques and how they’ve evolved. Most important, he’ll explain how, in combination with other business trends, they could ignite a new entrepreneurial economy.

Raomal is an educator and loves to work with entrepreneurs. However his primary role is helping established businesses make innovation work. He uses an interesting mix of his hands-on experience of building successful companies and the more recent experience of academia and research in helping companies GET, KEEP and GROW their customers, using a number of highly effective tools and processes. Follow his work on www.LeanDisruptor.com

Raomal co-founded two technology companies; ISOCOR was listed on NASDAQ in 1996 and subsequently acquired by Critical Path in 1999. Network365 acquired US company iPin and formed Valista in 2003. Valista was acquired by Aepona in 2009 and Aepona was acqured by Intel in 2013. 

Raomal also teaches at a number of other universities on business planning, fund raising, leadership using your emotional capital and customer development using lean methodologies.

Raomal was a recipient of the Irish Software Association’s (ISA) Outstanding Software Achievement Award in 2003. He was also a finalist in the Ernst & Young ‘Entrepreneur of the Year’ awards. Raomal was one of 40 entrepreneurs worldwide chosen to the prestigious World Economic Forum (WEF) as a technology pioneer. Headed by Raomal, Valista also won a number of industry accolades, ranging from the Wall Street Journal Innovation GOLD award for business, and the Mobile World Congress Award for the most innovative product.

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Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region.

www.refreshboyne.org

 

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Refresh-Boyne-Logo-300x196It was a pleasure to meet Gary O’Neill from Zink Films on Thursday, 11 June 2015, who gave us a few tips on how to create animation content, including:

– Pre-visual storyboarding

– Character design and animation

– TV commercials development

 

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We also got a sneak peak at their new project – a cartoon for pre-school kids called “Luka Pooka”, which has a lot of elements from Irish folklore. The cartoon is about magical creatures going on fun adventures in the magical world of Tir na Nogue.

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Zink Films Gary O'Neill

Another project in development is a cartoon called “Joey O Toole & Finn McCool”, which is about a modern day kid Joey O Toole who teams up with Ancient Celtic warrior Finn Mc Cool to bring an army of escaped mythical spirits back to their own realm. This particular project has gained interest from International distributors, so you might even see it on one of the children’s cable channels some day!

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Zink Films Gary O'Neill

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The evening was concluded by an informal chat with beer and pizza!

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Zink Films Gary O'Neill

Zink Films Gary O'Neill

We would also like to thank Sean Downey from Refresh Boyne who organized the talk with Gary and made this evening possible!

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On Thursday 11th June, The Mill will be hosting a Refresh Boyne event with Gary O’Neill from Zink Films as a guest speaker. Zink Films is one of the top suppliers of quality broadcast and web animation in Ireland having created content for companies such as Coke, Guinness, Carlsberg, Vodafone, Flahavans, Yoplait and many others. As well as this, it is the top supplier of pre-viz and concept art in the country.

Zink Films logoAbout Gary

The company’s founder, Gary O’Neill, has a quarter century experience in the business behind him, spanning from feature animation through to TV animation and web content. Gary will be talking about his experience in animation/multimedia, opportunities in the sector, etc.

About Refresh Boyne

Refresh Boyne is a community of designers and developers working to refresh the creative, technical and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired by, the Refreshing Cities movement.

Refresh Boyne logoDetails & Booking

Date: Thursday 11th June

Time: 7:00pm

Location: The Mill – Drogheda’s Enterprise Hub

Cost: Free – Booking is Essential

Book on Refresh Boyne

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