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On Thursday, 17th November, Ron Immink will be referencing the best business ron-imminkbooks of 2016 to talk about how you can be more creative and innovative in 2017.

He is a regular contributor on Newstalk radio, he does public speaking and his articles are regularly featured in the media. He blogs and tweets a lot (@orangemanta).

Ron’s current activities combine social media, narrative, story telling, dialogue learning, collective wisdom, peer-to-peer and social learning with innovation, change management, strategy and ultimately helping businesses to succeed.

www.bookbuzz.biz
Bookbuzz helps top executives to engage with the greatest business minds. Applying the best business thinkers to the problems that companies are facing. Clients are MNCs from UK, USA and Ireland.

Date: Thursday, 17th November 2016

Time: 19:00 – 21:00

You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

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Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

Refresh-Boyne-Logo-300x196On Wednesday, 30th November, Patrick Mooney, UX Design Manageraaeaaqaaaaaaaaojaaaajde0zwq2nmeylwq3njgtndjkmi05mzkxlwjhodi0mdg5ntq1zq

from Optum, will talk about user experience design. With over 17 years professional experience, rooted in a technical background, Patrick brings a different mind-set to what is considered a creative discipline. He recently joined Optum, a UnitedHealth Group company, to establish, grow and lead a new UX Design Studio. He followed a calling to user experience in the noughties fulfilling a lifelong passion for user-centered design. He plays a very active part in the Irish UX scene as a co-organiser of Ireland’s largest monthly UX MeetUp group, DublinUX, and founder and host of the weekly UXoverLunch.

Date: Wednesday, 30th November 2016

Time: 19:00 – 21:00

You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

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Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

 

Mobile App Development – which do you choose Native or Hybrid?Mohammed Malaka

There are definitely advantages and disadvantages to both. People are generally sitting in one camp or the other and defend their camp strongly.

This talk is about Mohammed’s Journey from Native to Hybrid App Development and is sure to be a hot topic and prompt a lot of questions at the end!

 

About Mohammed

Mohammed Malaka is an experienced developer and is currently a solution architect at HP. Mohammed is the organiser of the Ionic Ireland Meetup and has also spoken at the AngularJS meetup in Dublin.

He has experience in Native app development and also in developing Hybrid apps using Ionic Framework and AngularJS.

https://www.linkedin.com/in/mohammedmalaka

 

About Ionic Framework

Ionic Framework is a powerful HTML5 SDK that helps you build native-feeling mobile apps using web technologies like HTML, CSS, and Javascript.

Ionic is focused mainly on the look and feel, and UI interaction of your app. That means it is not a replacement for PhoneGap or your favorite Javascript framework. Instead, Ionic simply fits in well with these projects in order to simplify one big part of your app: the front end. We recommend reading Where does the Ionic Framework fit in? to get a good understanding of Ionic’s goals.

Ionic currently requires AngularJS in order to work at its full potential. While you can still use the CSS portion of the framework, you’ll miss out on powerful UI interactions, gestures, animations, and other things.

Ionic 1 is the stable version at the moment but Ionic 2 which is based on Angular 2, recently released, will also be released soon. Ionic 2 has overhauled nearly every part, from the way that users navigate through your pages, how we efficiently manage UI, to how we help you wield the true powers of the underlying device.

 

Date: Wednesday, 26 October 2016

Time: 19:00 to 21:00

Admission: Free

You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

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Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

 

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Paul Hayes has extensive experience in technology communications and notably developed the messaging for early Irish tech success stories such as Havok and Demonware. An accomplished host of many technology events in Ireland and abroad, he has delivered innovative marketing strategies at international trade shows such as GDC and SxSW. He was also a founder of Games Ireland.

Paul is CEO and Founder of Beachhut PR, where he drives strategy for a wide variety of tech clients in multiple verticals and geographies. He is known as one of the best connectors in the Irish tech ecosystem and has mentored over 150 startups.

Originally from Thurles, Paul has lately developed a passion for cycling and does Paris-Nice to support local paralympian, Peter Ryan.

Talk outline:

Messaging for the company

What you are selling needs to speak to the needs of prospective clients or more importantly at this stage of the company, investors. How do you prick the ear of the right investor, at the right time, with the right message?

 

Sectoral segmentation messaging

Differentiating yourself in the sector is key, what is your niche, what can you define? Customers have specific requirements nowadays of what they expect from a platform, service, or product. You have to make the rules as to what your company expects at the very minimum from a sector and go beyond the customer’s expectations.

 

Story building

Behind the messaging of the the company, is the situation you found yourself in that was a pain point for many others and you strived to come up with the solution. Integrating this story with the aims and goals of the company and the overall messaging of the company personifies the brand and entices the sufferers of similar ailments to call on you.

 

Branding and language

Does your name make sense? What is your tagline? Who are your audience? What resonates with them in a world of casual instant communication, if you audience is corporate, your audience is not going to relate to gifs and twitter, they want to hear about how you can make their lives easier and the innovations you are bring to the sector.

 

Event marketing

What we find is the best platform for gathering like minded investors and clients are events. What can you showcase while showcasing yourself and becoming the spokesperson for your sector?

 

International PR

Taking your brand international involves research into the journalistic landscape of your target audience abroad.

 

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Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

Date: Wednesday, 28th September 2016

Time: 19:00 – 21:00

Admission: FREE

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You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

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Refresh-Boyne-Logo-300x196On Wednesday, 25th May 2016, Shane Breslin paid a visit to The Mill to give a talk on digital strategies. Shane Breslin is a digital consultant with over 15 years experience in online content, digital strategy, and marketing communications. As past-Deputy Editor and Editor of Joe.ie, he helped to build it into one of the largest lifestyle brands for Irish males, which currently has 3.1m unique users each month, 450,000 Facebook fans, and 220,000 Twitter followers. In the past few years, he has worked as a marketing and digital consultant for a range of clients, and also opened Blackbird Books, an independent bookshop in Navan in 2015.

He has shared a few tips on how to:

– choose the right advertising platform for YOUR business

– measure the cost effectiveness of your ad campaigns

– target the right customer, and much more!

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Refreshments kindly sponsored by Amphenol TCS.

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Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

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Refresh-Boyne-Logo-300x196 (1)Shane Breslin is a digital consultant with over 15 years experience in online content, digital strategy, and marketing communications. As past-Deputy Editor and Editor of Joe.ie, he helped to build it into one of the largest lifestyle brands for Irish males, which currently has 3.1m unique users each month, 450,000 Facebook fans, and 220,000 Twitter followers. In the past few years, he has worked as a marketing and digital consultant for a range of clients, and also opened Blackbird Books, an independent bookshop in Navan in 2015.

 

refresh boyneFor years every business has known they needed to invest in a web presence and social media, but many of them do so without a defined strategy? SMEs have concentrated on the figures (how many likes etc), when the most important things to focus on are: am I reaching my audience / Is my audience doing what I want them to do when I do reach them?

The talk will briefly focus on a number of issues (outlined below) and will provide an opportunity for group debate and input from other attendees.

  • Traditional Media on Life Support?

“The ways businesses and Governments have reached their audience for more than 100 years has changed, completely and forever, in less than a decade…”

  • What Platform are your customers using? Finding out where your customer is and focusing your energy there 

“Orwell’s 1984 is a reality – Facebook/Google are the Big Brothers. And we can hone our messages to zone in on specifics, for example, the twenty-something male in Louth who’s interested in learning guitar.”  

  • How to reach your customer at the right time – Social media, Search, Email.

“We can find people who have a problem that our business can fix. In real time.”

  • Digital Journey: Making the experience as smooth as possible for your customer.  

Think of your website as a ski slope. When your potential customer that you’ve worked so hard to attract there lands anywhere on that slope, you want them to find their way easily to the bottom. On many websites, in contrast, the destination you want your user to reach is often at the top of the next mountain!

  • Relationships – Translating one-time customers into repeat business.

“Three old maxims are true: 1. Word of mouth is powerful. 2. People buy from people. 3. It’s much easier to get another sale from an existing customer than it is to find a new one. And when it comes to online, all of these are possibly even more relevant than ever before.”

Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

Date: Wednesday, 25th May 2016

Time: 19:00 – 21:00

Admission: FREE

Eventbrite - Digital Strategies for Start-Ups

You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

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Refresh-Boyne-Logo-300x196 (1)On Wednesday, 20th April, the author of “Productivity for Dummies”, Ciara Conlon has visited The Mill to give a talk on Productivity.

She gave a few useful tips on how to get work done, how to increase productivity and reach your goals.

Ciara Conlon is “The Productivity Coach”, a consultant and speaker who specialises in the areas of personal productivity and leadership development. Ciara is the author of two books on productivity; “Chaos to Control”, a practical guide to getting things done and “Productivity for Dummies”. Coming from total chaos, Ciara has developed strategies to help her find time to work, write, rest and play, all before breakfast.

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She has also shared her favourite apps for effective teamwork:

 

 

and task management:

 

Ciara Conlon Productivity

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Sean Downey Refresh Boyne

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On Monday, 21st March 2016, Brian Connolly, the producer of one of the leading podcast series in Ireland – An Irishman Abroad, gave an enjoyable talk as part of the Refresh Boyne series of events on how to start your own podcast.

He shared some tips on:

– Recording and editing a podcast

– Deciding on the length of a podcast

– Choosing the right voice-overs, music, recording environment and speech pace

– Getting the most out of listeners’ feedback

– Organizing a skype interview within a podcast,

and much more!

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Having started out his career in the area of broadcast imaging (branding through sound) and writing radio jingles, Brian is now a final year PhD student with research interests in the application of psychoacoustic phenomena concerning the non-linearities of the inner ear within contemporary music composition. Since starting his PhD in 2012 at Maynooth University, Brian has composed the music for Keith Barry’s The Dark Side tour, was subsequently credited as writing the effects music for Barry’s TV3 show Brain Hacker as well as having written and presented the RTÉ lyric fm documentary Why Music Can’t Stay Still. Brian teaches Acoustics and Psychoacoustics at undergraduate and postgraduate level at Maynooth University and in the past 18 months alone his groundbreaking research into the ear as an instrument has been widely showcased at high profile events in Ireland, England, Scotland, United States of America, Canada and Mexico.

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Refresh-Boyne-Logo-300x196avatars-000172917004-o1ixmr-t500x500Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region, and we are delighted to welcome Brian Connolly, the producer of one of the leading podcast series in Ireland – An Irishman Abroad, to The Mill.

http://anirishmanabroad.podbean.com/ 

Since its inception in 2013 An Irishman Abroad has become one of the biggest independent podcasts in Ireland  which the Telegraph stated ‘could turn out to be one of the biggest podcast hits since Ricky Gervais picked up a laptop.’ In 2013 An Irishman Abroad was announced the Best New Audio podcast on iTunes and has made iTunes’ Best of.. lists for 2014 and 2015 as well as being listed in Podbean’s Top 10 podcasts in the Society and Culture category for 2014 and 2015.

Having started out his career in the area of broadcast imaging (branding through sound) and writing radio jingles, Brian is now a final year PhD student with research interests in the application of psychoacoustic phenomena concerning the non-linearities of the inner ear within contemporary music composition. Since starting his PhD in 2012 at Maynooth University, Brian has composed the music for Keith Barry’s The Dark Side tour, was subsequently credited as writing the effects music for Barry’s TV3 show Brain Hacker as well as having written and presented the RTÉ lyric fm documentary Why Music Can’t Stay Still. Brian teaches Acoustics and Psychoacoustics at undergraduate and postgraduate level at Maynooth University and in the past 18 months alone his groundbreaking research into the ear as an instrument has been widely showcased at high profile events in Ireland, England, Scotland, United States of America, Canada and Mexico.

Brian will talk about:

  • What podcasts actually are, and the different preconceptions about them;
  • The podcast industry and reasons why it is successful as an industry;
  • Social media promotion, do’s and don’ts, basic tips on how to start up a podcast and how to bring it to the audience;
  • Finding the right equipment;
  • Narrowing your topic and find your niche;
  • Recording, producing and editing your podcasts;
  • Getting started with creating your RSS podcast feed;

Date: Monday, 21st March 2016

Time: 19:30 – 21:00

You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

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Book your FREE ticket here: http://starting-a-podcast.eventbrite.ie

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