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“Marketing with a Tight Budget” is designed to support SME business owners looking for efficient, effective and low-cost marketing strategies to help the business to grow and prosper. Marketing is an essential commercial function, no matter what type of business you run, or what type of business you plan to start. Without marketing, no-one will know your business exists. This workshop focuses on conventional and traditional marketing strategies that will complement online strategies.

This half day interactive workshop is for

  • Start Up entrepreneurs;
  • People interested in leaving employment to start and run their own business;
  • People who have been unemployed, have a business idea and are considering starting their own business.
  • SME / Business Owners and Managers.

Course Outline:

Customer Focus – Customer Needs 

  • Importance of understanding and knowing the customer and their needs
  • Customer Segmentation – identifying the target market
  • Create strong consumer insights: Why will people buy?

Branding – Product Benefits

  • Importance of Branding
  • Understanding your Unique Selling Point (USP)
  • Developing a SWOT analysis
  • Importance of competitor analysis

Marketing 4 P’s – Product, Price, Place & Promotion

Product: Is there a market need for the product / service

Price: Is the pricing strategy right?

Place: Has the business got the appropriate ‘distribution’ for the product / service?

Promotion: What is the key message? What are the best channels to reach the target market with a limited budget?
Is the product / service benefit clearly communicated and is there a call to action.
Date: Thursday 6th of April 2017

Time: 10am to 2pm

Venue: The Mill, Newton Link Road, Drogheda.

Cost: €20

Book your ticket here: http://bit.ly/2iVMazI

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Whether you are planning to start a business or if you already run a small business, you need to be aware of the basic requirements in relation to record keeping. Not only do you need to be able to understand how your business is performing but you also need to be able to compile the information required to comply with the various tax regulations. Your bank will also expect you to keep your financial information up to date.

This Workshop will provide an overview of all aspects of maintaining proper books of account for a start-up or small business. You will be guided through the setting up of a proper system of book-keeping and how to use the information recorded, to run your business. The Workshop will also touch on cash flow management and tax registration and compliance.

The basic fundamentals of finance includes being able to address the following:

  • How to structure your business – Sole Trader or Limited Company?
  • Registering your business with the tax authorities
  • Recording bank transactions – Daily Cash Book
  • Recording customer and supplier invoices – Invoice Day Books
  • Preparation of VAT returns
  • Managing Cashflow
  • Importance of good Credit Control
  • Overview of VAT/PAYE/PRSI/Income Tax / Corporation Tax requirements
  • Accounting software available to the Small Business Owner

Attendee Outcome:

On completing this Workshop, attendees will have gained a good understanding of the basic accounting requirements of a small business.

Date: Tuesday 28th March 2017

Venue: The Mill, Newtown Link Road, Drogheda, Co. Louth.

Time: 10am to 1pm

Cost: €20

Book your ticket here: http://bit.ly/2i90XmE

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Image result for louth leoThis course is ideal for small businesses who are looking to learn to be more familiar with Twitter’s functionality and want to generate leads and business from the micro-blogging platform.

  • Understand Twitter terminology
  • Discover different free tools available
  • How to measure the reach of your tweets
  • Local ‘Twitter chats’
  • Twitter advertising
  • Twitter analytics

Outcome

On completion participants will have knowledge of tools and methods to increase and extend the reach of their businesses through Twitter

Date: Thursday 16th February 2017

Venue: The Mill, Newtown Link Road, Drogheda, Co. Louth.

Time: 10am to 1pm

Cost: €20

Book your ticket here: http://bit.ly/2iaF0XP 

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cdroundelwithtextbelowltbgOn Friday, 4th November, a group of 15 students paid a visit to the Central Bank of Ireland in Dublin, and met engineers from Mastercard, who introduced the coders to the brand new payments technologies out there. This field trip enabled all participants to gather necessary information for the Payments Dojo project, which has commenced at the Bank of Ireland Drogheda branch in partnership with The Mill.

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The first Payments Dojo took place in the Bank of Ireland on Saturday, 8th October, with 15 students attending the introductory session and sharing ideas on the project. The theme of the new dojo is Digital and we are planning to run a fun and exciting new project relating to payments and payments technology over the coming six months. This follows our recent National ePayments Conference on September 2nd, and our on-going championing of www.M1PaymentsCorridor.com .

What Is CoderDojo?

CoderDojo is a worldwide movement of free, volunteer-led, community-based programming clubs for young people. Anyone aged 7 to 17 can visit a Dojo where they can learn to code, build a website, create an app or a game, and explore technology in an informal, creative, and social environment.

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illuminate-logo-yellowOn Thursday, 17th November, Alison Cowzer of East Coast Bakehouse and Dragon’s Den, launched the Boyne Valley / M1 ‘Illuminate’ Female Entrepreneurship Programme at The Mill Enterprise Hub in Drogheda. The programme is delivered by the DCU Ryan Academy and is a Fetac-accredited course aimed at entrepreneurs seeking to develop their business. Guest speakers on the day also included Bronagh Conlon of Network Louth, and Jill Stout of CooKit Kids who participated in the first Illuminate programme.

Application Form (click on the Word Doc icon): Image result for word doc

Applications accepted until 16th December 2016

Place confirmation: 13th January 2017

Course start date: 30th January 2017

Send your application to Anna: admin@themilldrogheda.ie

Orla Thornton, AIB, Breanndáin Casey, The Mill, Alison Cowzer, East Coast Bakehouse, Christine Meade, AIB, Bronagh Conlon, Listoke Distillery and Jillian Stout, Cookit Kids and Jill's kItchen Cookery school at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda. Photo - Jenny Matthews
Orla Thornton, AIB, Breanndáin Casey, The Mill, Alison Cowzer, East Coast Bakehouse, Christine Meade, AIB, Bronagh Conlon, Listoke Distillery and Jillian Stout, Cookit Kids and Jill’s kItchen Cookery school at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda.
Photo – Jenny Matthews

Alison Cowzer is a Co-founder of East Coast Bakehouse, the new large scale food manufacturing business based in Drogheda who are producing a range of cookies and biscuits for the Irish, UK and European markets. Alison outlined the high points of listening to 53 pitches on Dragon’s Den “the most successful companies have to be adaptable and continually listen to their customers. It’s critical that you also know all the relevant financial figures. A common issue for females is that they don’t ask for the correct amount of money that is needed to deliver their vision. You need to be confident that you can deliver on your promises, and having the right resources is integral to that challenge”.

Alison Cowzer, East Coast Bakehouse at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda. Photo - Jenny Matthews
Alison Cowzer, East Coast Bakehouse at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda.
Photo – Jenny Matthews

The Illuminate programme was created by The Mill Enterprise Hub, with assistance from DKIT and DCU Ryan Academy, to empower early stage female entrepreneurs to develop and expand their business. The programme is supported by Coca-Cola International Services, AIB, and the Louth & Meath Local Enterprise Offices. Applications are now open, with the closing date of 16th December.

Bronagh Conlon, Listoke Distillery at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda. Photo - Jenny Matthews
Bronagh Conlon, Listoke Distillery at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda.
Photo – Jenny Matthews

“I found the Illuminate course to be of tremendous value to me as a businesswoman”, said Jill of Cookit Kids, “I was able to spend valuable time working on my business in terms of developing the model and to truthfully analyse it, with the guidance and help of some amazing professionals”.

Jillian Stout, Cookit Kids and Jill's KItchen Cookery School at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda. Photo - Jenny Matthews
Jillian Stout, Cookit Kids and Jill’s KItchen Cookery School at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda.
Photo – Jenny Matthews

The first Illuminate course, commenced in October 2015 and enabled early-stage female entrepreneurs from Louth and Meath an opportunity to participate in the specially created course, which is accredited by QQI (Quality & Qualifications Ireland) at Level 6, Minor Award. The programme fast-tracked entrepreneurs businesses to develop their business and leadership skills, achieve scale, and create employment. Participants were given the knowledge, skills and understanding to commercialise sustainable and profitable products by completing 12 study modules including Sales Strategy, Project Management, Business Risk Management, Sustaining & Growing Your Business, Marketing, and Leadership.

Breanndáin Casey, The Mill at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda. Photo - Jenny Matthews
Breanndáin Casey, The Mill at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda.
Photo – Jenny Matthews

Breanndán Casey, Business Development Manager at The Mill Enterprise Hub, stated that “it’s great to see Coca-Cola International Services and AIB come on board again to support local business. This keeps the price extremely competitive, and the course is an opportunity to step back from day-to-day activities, and to carefully consider the long-term strategy and goals of their business, as part of the Business Model Canvas exercise”.

Jillian Stout, Cookit Kids and Jill's KItchen Cookery School at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda. Photo - Jenny Matthews
Jillian Stout, Cookit Kids and Jill’s KItchen Cookery School at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda.
Photo – Jenny Matthews
Alison Cowzer, East Coast Bakehouse, Christine Meade, AIB, Jillian Stout, Cookit Kids and Jill's KItchen Cookery School, Caroline Lynch, Local Enterprise Office Louth, Orla Thornton, AIB and Breanndáin Casey, The Mill at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda. Photo - Jenny Matthews
Alison Cowzer, East Coast Bakehouse, Christine Meade, AIB, Jillian Stout, Cookit Kids and Jill’s KItchen Cookery School, Caroline Lynch, Local Enterprise Office Louth, Orla Thornton, AIB and Breanndáin Casey, The Mill at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda.
Photo – Jenny Matthews
Diane McGovern, Jean Moore, Shiny SparklyU and Helen McEntee, Kumon and DS Delta at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda. Photo - Jenny Matthews
Diane McGovern, Jean Moore, Shiny SparklyU and Helen McEntee, Kumon and DS Delta at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda.
Photo – Jenny Matthews
Orla Thornton, AIB, Maria Forde Dunne, Bridget Kerrigan, Bammedia and Lisa Heeney, Aromabump at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda. Photo - Jenny Matthews
Orla Thornton, AIB, Maria Forde Dunne, Bridget Kerrigan, Bammedia and Lisa Heeney, Aromabump at the ‘Illuminate’ Boyne Valley/M1 Female Entrepreneurship Programme event at The Mill Enterprise Hub, Drogheda.
Photo – Jenny Matthews

Illuminate Brochure:

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illuminate-logo-yellowThis year’s Illuminate QQI (Quality & Qualifications Ireland) accredited Level 6 programme will be officially launched on Thursday, 17th November.mew2016-logo-small

The launch will be run as part of the Meath Enterprise Week 2016 and will take place in The Mill from 12:30pm to 14:00.

 

All female entrepreneurs welcome to attend, graduates of the first Illuminate course will be talking about the benefits of our programme and will hopefully get you interested in participating.

Our main speaker, Alison Cowzer, Co-founder and Marketing/ Innovation Director of East Coast Bakehouse, and our guest speaker, Jillian Stout, founder of Jill’s Kitchen and a graduate of the first Illuminate Programme will be launching Illuminate 2.

Alison Cowzer Image result for eastcoast bakehouse

Alison Cowzer is a Co-founder of East Coast Bakehouse – a new large scale food manufacturing business based in Drogheda Co Louth. They’re gearing up to produce a range of cookies and biscuits for the Irish, UK and European markets.
As a new Dragon investor in the 2016 series of RTE ‘s Dragons’ Den, Alison has invested in a number of new Irish businesses,  and is working closely with these entrepreneures to drive growth in their new enterprises.

Jillian Stout is the founder of Jill’s Kitchen and one of the graduates of our first Illuminate programme. She set up a cookery school in the welcome surrounds of her home and set about teaching lots of enthusiastic kids everything from pasta & pizza making to cupcakes, bread-rolls & tarts.

http://www.jillskitchen.ie/

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At the end of the event representatives from Network Louth will hold a 10 min discussion on networking for females.

Places are limited, so please book your free ticket here:

Sponsored by:

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On Thursday, 17th November, Ron Immink will be referencing the best business ron-imminkbooks of 2016 to talk about how you can be more creative and innovative in 2017.

He is a regular contributor on Newstalk radio, he does public speaking and his articles are regularly featured in the media. He blogs and tweets a lot (@orangemanta).

Ron’s current activities combine social media, narrative, story telling, dialogue learning, collective wisdom, peer-to-peer and social learning with innovation, change management, strategy and ultimately helping businesses to succeed.

www.bookbuzz.biz
Bookbuzz helps top executives to engage with the greatest business minds. Applying the best business thinkers to the problems that companies are facing. Clients are MNCs from UK, USA and Ireland.

Date: Thursday, 17th November 2016

Time: 19:00 – 21:00

You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

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Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

Refresh-Boyne-Logo-300x196On Wednesday, 30th November, Patrick Mooney, UX Design Manageraaeaaqaaaaaaaaojaaaajde0zwq2nmeylwq3njgtndjkmi05mzkxlwjhodi0mdg5ntq1zq

from Optum, will talk about user experience design. With over 17 years professional experience, rooted in a technical background, Patrick brings a different mind-set to what is considered a creative discipline. He recently joined Optum, a UnitedHealth Group company, to establish, grow and lead a new UX Design Studio. He followed a calling to user experience in the noughties fulfilling a lifelong passion for user-centered design. He plays a very active part in the Irish UX scene as a co-organiser of Ireland’s largest monthly UX MeetUp group, DublinUX, and founder and host of the weekly UXoverLunch.

Date: Wednesday, 30th November 2016

Time: 19:00 – 21:00

You’re welcome to stay for pizza and a beer afterwards! Refreshments kindly sponsored by Amphenol TCS.

AmphenolTCS_Supplier_Logo

 

 

 

Refresh Boyne is a community of designers and developers working to refresh the creative, technical, and professional culture of the New Media industry in the Boyne region. Refresh Boyne hold events that promote design, technology, usability and standards and is part of, and inspired, by the Refreshing Cities movement.

 

Employees are the biggest resource for a business. Often they are also the biggest cost facing a leo_w_tagline_cmyk_small_1business. Understanding the entitlements of each employee is vital.

Learn which employee records should be kept to ensure compliance for WRC inspections. Understand how to manage difficult employee situations.
Understand which type of employment contract is appropriate for each role. In this session we will refer to the key employment statutes and consider what requirements these impose on the employer, including:

  • Organisation of Working Time
  • Safety, Health and Welfare at Work
  • Payment of Wages
  • Terms of Employment
  • Data Protection
  • Equality
  • Unfair Dismissals
  • Industrial Relations
  • Contracts, permanent, part-time, fixed-term, fixed-purpose…
  • Managing complaints in the workplace
  • Employee policies/handbook

Date: Thursday 8th of December 2016

Venue: The Mill, Newtown Link Road, Drogheda, Co. Louth

Time: 10am to 1pm

Cost: €20

Tickets: http://bit.ly/2anEPDG