“Marketing with a Tight Budget” is designed to support SME business owners looking for efficient, effective and low-cost marketing strategies to help the business to grow and prosper. Marketing is an essential commercial function, no matter what type of business you run, or what type of business you plan to start. Without marketing, no-one will know your business exists. This workshop focuses on conventional and traditional marketing strategies that will complement online strategies.
This half day interactive workshop is for
Start Up entrepreneurs;
People interested in leaving employment to start and run their own business;
People who have been unemployed, have a business idea and are considering starting their own business.
SME / Business Owners and Managers.
Customer Focus – Customer Needs
Importance of understanding and knowing the customer and their needs
Customer Segmentation – identifying the target market
Create strong consumer insights: Why will people buy?
Branding – Product Benefits
Importance of Branding
Understanding your Unique Selling Point (USP)
Developing a SWOT analysis
Importance of competitor analysis
Marketing 4 P’s – Product, Price, Place & Promotion
Product: Is there a market need for the product / service
Price: Is the pricing strategy right?
Place: Has the business got the appropriate ‘distribution’ for the product / service?
Promotion: What is the key message? What are the best channels to reach the target market with a limited budget?
Is the product / service benefit clearly communicated and is there a call to action. Date: Thursday 6th of April 2017
Whether you are planning to start a business or if you already run a small business, you need to be aware of the basic requirements in relation to record keeping. Not only do you need to be able to understand how your business is performing but you also need to be able to compile the information required to comply with the various tax regulations. Your bank will also expect you to keep your financial information up to date.
This Workshop will provide an overview of all aspects of maintaining proper books of account for a start-up or small business. You will be guided through the setting up of a proper system of book-keeping and how to use the information recorded, to run your business. The Workshop will also touch on cash flow management and tax registration and compliance.
The basic fundamentals of finance includes being able to address the following:
How to structure your business – Sole Trader or Limited Company?
Registering your business with the tax authorities
Recording bank transactions – Daily Cash Book
Recording customer and supplier invoices – Invoice Day Books
Preparation of VAT returns
Importance of good Credit Control
Overview of VAT/PAYE/PRSI/Income Tax / Corporation Tax requirements
Accounting software available to the Small Business Owner
On completing this Workshop, attendees will have gained a good understanding of the basic accounting requirements of a small business.
Date: Tuesday 28th March 2017
Venue: The Mill, Newtown Link Road, Drogheda, Co. Louth.
We’re delighted to welcome Orlaith Carmody to The Mill on January 31st for a one day Masterclass on
Communication & Presentation skills. This course is specifically aimed at businesses targeting Managing Directors, Owner-Managers and C-Level executives. Places are restricted to six people due to the highly-interactive nature of the workshop.
Participants in the workshop will:
Hone their presentation skills
Increase their confidence in pitching the right material at the right level
Building a narrative
Focus on their communication strengths
Strengthen their selling skills
Orlaith Carmody is the author of Perform As A Leader, and the Managing Director of Mediatraining.ie. A highly skilled corporate trainer, leadership consultant and strategy coach, she is in demand as a keynote speaker, conference chair and seminar leader. Over the years she has worked with some of Ireland’s most influential business people, networks and political groups, and has presented at conferences in the USA, UAE, Canada and all over Europe.
The Mill’s extension is now complete, doubling the size of office, meeting / training room, and hotdesk space available for startups and expanding businesses in the greater Drogheda region. This extension was always our intention, and will enable us to increase our support via dedicated programmes and mentoring sessions. We welcome enquiries from innovative and technology-based companies who wish to become part of a vibrant startup hub in a hi-tech environment. We received very strong support from the local community of small businesses and corporations to complete our extension, and couldn’t have done it without them.
Our new building contains a dedicated ‘Start-Up Lab’ and co-working space. Co-working space has become extremely popular as it allows startups to avail of premium resources with no hidden extras – You pay a single monthly or daily charge and become part of the creative community of ‘Mill-ers’.
We also have a new 67m2 training & conference room which will offer a premium solution to training providers in the region, and local companies seeking quality facilities for their boardroom meetings.
On Friday, 4th November, a group of 15 students paid a visit to the Central Bank of Ireland in Dublin, and met engineers from Mastercard, who introduced the coders to the brand new payments technologies out there. This field trip enabled all participants to gather necessary information for the Payments Dojo project, which has commenced at the Bank of Ireland Drogheda branch in partnership with The Mill.
The first Payments Dojo took place in the Bank of Ireland on Saturday, 8th October, with 15 students attending the introductory session and sharing ideas on the project. The theme of the new dojo is Digital and we are planning to run a fun and exciting new project relating to payments and payments technology over the coming six months. This follows our recent National ePayments Conference on September 2nd, and our on-going championing of www.M1PaymentsCorridor.com .
What Is CoderDojo?
CoderDojo is a worldwide movement of free, volunteer-led, community-based programming clubs for young people. Anyone aged 7 to 17 can visit a Dojo where they can learn to code, build a website, create an app or a game, and explore technology in an informal, creative, and social environment.
On Thursday, 1st December 2016, we’re holding an open doors event in The Mill and giving you a chance to check out our newly-built Phase 2 facilities, including offices, hotdesks and casual drop-in areas.
It is going to be an informal event with loads of coffee and biscuits, group tours and free advice.
Date: Thursday, 1st December 2016
Time: 17:00 – 19:00
Please see a hotdesk brochure here (click on pdf icon):
On Thursday, 17th November, Alison Cowzer of East Coast Bakehouse and Dragon’s Den, launched the Boyne Valley / M1 ‘Illuminate’ Female Entrepreneurship Programme at The Mill Enterprise Hub in Drogheda. The programme is delivered by the DCU Ryan Academy and is a Fetac-accredited course aimed at entrepreneurs seeking to develop their business. Guest speakers on the day also included Bronagh Conlon of Network Louth, and Jill Stout of CooKit Kids who participated in the first Illuminate programme.
Application Form (click on the Word Doc icon):
Applications accepted until 16th December 2016
Place confirmation: 13th January 2017
Course start date: 30th January 2017
Send your application to Anna: email@example.com
Alison Cowzer is a Co-founder of East Coast Bakehouse, the new large scale food manufacturing business based in Drogheda who are producing a range of cookies and biscuits for the Irish, UK and European markets. Alison outlined the high points of listening to 53 pitches on Dragon’s Den “the most successful companies have to be adaptable and continually listen to their customers. It’s critical that you also know all the relevant financial figures. A common issue for females is that they don’t ask for the correct amount of money that is needed to deliver their vision. You need to be confident that you can deliver on your promises, and having the right resources is integral to that challenge”.
The Illuminate programme was created by The Mill Enterprise Hub, with assistance from DKIT and DCU Ryan Academy, to empower early stage female entrepreneurs to develop and expand their business. The programme is supported by Coca-Cola International Services, AIB, and the Louth & Meath Local Enterprise Offices. Applications are now open, with the closing date of 16th December.
“I found the Illuminate course to be of tremendous value to me as a businesswoman”, said Jill of Cookit Kids, “I was able to spend valuable time working on my business in terms of developing the model and to truthfully analyse it, with the guidance and help of some amazing professionals”.
The first Illuminate course, commenced in October 2015 and enabled early-stage female entrepreneurs from Louth and Meath an opportunity to participate in the specially created course, which is accredited by QQI (Quality & Qualifications Ireland) at Level 6, Minor Award. The programme fast-tracked entrepreneurs businesses to develop their business and leadership skills, achieve scale, and create employment. Participants were given the knowledge, skills and understanding to commercialise sustainable and profitable products by completing 12 study modules including Sales Strategy, Project Management, Business Risk Management, Sustaining & Growing Your Business, Marketing, and Leadership.
Breanndán Casey, Business Development Manager at The Mill Enterprise Hub, stated that “it’s great to see Coca-Cola International Services and AIB come on board again to support local business. This keeps the price extremely competitive, and the course is an opportunity to step back from day-to-day activities, and to carefully consider the long-term strategy and goals of their business, as part of the Business Model Canvas exercise”.